EDUCATIONAL SESSIONS

The Dscoop Conference Education Committee has developed a top quality programme, with topics and qualifying speakers to deliver relevant and inspiring education for you and your business. It has all been designed to help you be successful in today’s marketplace.

Sessions are available in four areas of focus. Attend a specialized stream or mix and match sessions based on your needs. Each session is open for all attendees. To get the most value for your business, we recommend bringing multiple members from different areas of your organisation.

BUSINESS MODELS

These sessions are especially relevant for owners and (general) managers. Session topics include developing new business strategies, business models, market trends, networking and more.

HOW TO DEVELOP AN INNOVATIVE COMPANY

Target audience: Commercial, L&P, Publishing, Photo
Consumers have changed the way they choose, buy and use products. They have changed the way they interact with brands, middle men and other consumers. Newcomers are challenging companies with more customer friendly offers. Incumbents must adapt also because their employees, their suppliers and the whole ecosystem around them have changed. Because you don’t design, produce, market and deliver like before. Last but not least, companies have to reconsider their traditional business models: digital lowers the entry barriers for new entrants and exhausts new models like platforms and marketplaces. No industry is out of range. This presentation aims to explain how to succeed in the digital era, with a great strategy and a bit of magic. It’s not (only) about technology and tools: it’s about humans, management and culture.
Stéphane Schultz, 15marches

THE THREE MUSKETEERS OF THE PRINTING WORLD

Target audience: Commercial
Can one-item orders be profitable? They certainly can! Find out how to handle millions of one-item orders efficiently and profitably.
Speakers:

  • Vincenzo Cirimele, PressUp
  • Julian Marsh, Harrier LLC (District Photo Group)
  • Jon Tolley, PrimeGroup

TREBLE YOUR COMPANY’S VALUE WITH AN OBSESSION FOR CUSTOMER SUCCESS

Target audience: Commercial, L&P, Publishing, Photo
A practical guide on how to deliver customer success-driven growth and profitability – seeing Customer Success not as a way to make customers “happy,” but as a true Growth Engine.
Udi Vaks, Business Manager, HP Indigo

HOW TO BUILD YOUR OWN CUSTOMER EXPERIENCE AN NPS PROGRAMME

Target audience: Commercial, L&P, Publishing, Photo
A step by step guide into how to build in less than 2 hours a customer Experience and NPS program including surveys and a robust close the loop process.
Udi Vaks, Business Manager, HP Indigo

THE LEAN MACHINE

Discover the lean management techniques that enabled Photobox to surge forward.
Mustapha Zaouali, Photobox

PERSONALIZATION: BACK TO THE FUTURE

Target audience: Commercial, L&P, Publishing, Photo
Can you increase the value of your customer base? Find out how collaboration, personalization, and one-to-one marketing are hanging the marketplace.
Richard Askam, Founder, Wooly North Consulting Limited

AGILITY SCALES: SHIFTING TEAMS IN BETTER SHAPES

You want to scale agile, but you don’t know how. You like some methods and frameworks, but they don’t fit in your context. You know the organization needs to change, but there is a strong sense of “change resistance”. To survive as a company, the organization needs to become a shapeshifter: sometimes hierarchical, sometimes networked; sometimes efficient, sometimes effective; sometimes great at execution, and other times great at innovation. You can only achieve this by motivating people to change continuously. To achieve this, we take a closer look at gamification and habit-forming. Because games and habits are the keys to intrinsic motivation and change. And you need those in your company to become a great shapeshifter!
Jurgen Appelo, Creative Networker

SALES & MARKETING

Sessions under this track are especially relevant for managers and others holding positions in business roles such as sales, marketing and customer service. Session topics include sales strategies, ecommerce, consumer trends, social selling, customer relations and more.

SELLING ADDED VALUE IN THE LABEL AND PACKAGING INDUSTRY

Target audience: L&P
Find out how successful print service providers have generated added value for customers – and for themselves.
Speakers:

  • Cees Schouten, GeoStick
  • Chris Tonge, Ultimate Packaging

COST VERSUS VALUE. HOW TO MONETIZE DIGITALLY PRINTED PACKAGING?

Target audience: L&P
Brands are beginning to understand the added value they can get from digitally printed packaging and they appreciate it is not just about niche and short runs anymore. However, often the discussion ends when they hear about the cost. As a result much of the value is left unexploited, merely because brands do not know how to translate the added value of digitally printed packaging into more profit for the company. In this session, we will present a scenario & ROI tool to demonstrate how brands can monetize the value of digitally printed packaging in a particular case. The tool helps to sell the value of digital print with case-specific facts and numbers, up to a ROI value. The tool can help our PSP convertors to explain the value of digital packs to their customers. The tool is segment neutral, so works equally well for label, flexible packaging, folded carton or corrugated.
Jan Van Daele, HP

HOW TO DO A 360 DEGREES CAMPAIGN FOR BRANDS IN THE MILLENNIAL CONSUMPTION MARKET

Target audience: Commercial, L&P, Publishing, Photo
From the creation of an idea to having a great product on the shelves, how to execute a winning 360 degree campaign for brands in the millennial consumption market.

DIGITAL TRANSFORMATION – CHALLENGES AND OPPORTUNITIES

Target audience: Commercial, L&P, Publishing, Photo
We are living in the age of a digital revolution. For companies, this is a critical time. They must dare jumping from an old world into a new world, and ensure their end-to-end value chain meets the new requirements. Michael Buck, CEO at Convidera GmbH, will talk about the challenges and opportunities that digitalization raises for today’s digital printing business and will provide answers while engaging his audience by collaboratively building a bridge to the new world.
Michael Buck, Convidera GmbH

MASSIVELY IMPROVE YOUR SALES WITH LITTLE OR NO EXTRA EFFORT

Target audience: Commercial, L&P, Publishing, Photo
Strategies and Process/ Techniques are key in successful selling and winning more business. Mark will share with you the way to implement simple strategies he uses every day to help all types of companies to win more business. Join this session and develop your own blueprint for winning more business and getting ahead of your competition.
Mark Rhodes, Expert Speaker, Published Author, Business Mentor and Entrepreneur

HOW TO MAXIMIZE YOUR PRESENCE IN SOCIAL MEDIA

Target audience: Commercial, L&P, Publishing, Photo
Deborah Corn, Print Media Center

INNOVATION & FUTURE TRENDS

These sessions are for those with a special interest in the latest technologies, innovative applications and future trends. Session topics: 3D printing, print hacking, the latest printing technologies & digital finishing, substrate innovations, mobile apps and more.

MAJOR CONSUMER TRENDS – 2020 FORECAST

Target audience: L&P
Take a sneak peek into the future! Learn about the leading consumer trends that will revolutionize the retail and fast-moving-consumer-goods (FMCG) industry in the coming years. These trends are defined as a sustained change in consumer attitudes, needs and behaviours.
Gil Horski, Global Chocolate Innovation Executive, Mondelez International

THE BRAND CODE IS CRACKED – A SYSTEM FOR INDIVIDUALIZED APPROACH

Target audience: Commercial, L&P, Publishing, Photo
Individualization and customizing – trends that fit the times more than ever. The customer of today is used to having his offers individually provided for him. What automotive manufacturers have been practicing for years is now just as relevant when it comes to choosing electricity supplier, ordering a sandwich or in all areas of media consumption: what is not personally tailored to me and my needs is blended out. The creative and communication industry answer: Big Data. But does this really help us?
Michael Wietkamp, Ortmeier Medien Gruppe

CRITICAL TRENDS: LABELS & PACKAGING

Target audience: L&P
The requirements of the brand owners and manufacturers are certainly challenging the market. They demand consistent high quality, creative and high impact product labeling to secure that all-important consumer purchasing decision. There are also other considerations such as just in time production, localisation and personalisation demanding shorter run lengths. Given these market influences, digital labels and packaging are poised to take off. InfoTrends will deliver an opening 10-12 minute presentation outlining the key trends and opportunities for digital technology in labels and packaging. This will be complemented by a relevant successful case history delivered by an HP user.
Moderator: Barb Pellow, InfoTrends

CRITICAL TRENDS: COMMERCIAL PRINTING

Target audience: Commercial
The printing industry is changing at a rapid pace, driven by new production technology, changes in demand and competition from other media for time and money. Printers are adapting to the changing market conditions in order to compete in this transitional market. InfoTrends will discuss the state of the European commercial printing market focusing on value added services, hardware, applications, and volume trends. This will be complemented by a relevant successful case history delivered by an HP user.
Moderator: Barb Pellow, InfoTrends

 PRODUCTION MANAGEMENT

These sessions are for anyone on the operational side of the printing business, including pre-press operators, press operators, production directors & managers, operations managers and IT professionals. Session topics include: production efficiencies, data handling, colour management, finishing techniques and more.

VISIONARY L&P

Target audience: L&P
What are our next steps as an industry? Understanding the new potential we can take advantage of in print.
Adrian Tippenhauer, CEO, RAKO

PRINTOS ONE YEAR ON – WHAT HAVE YOU BEEN MISSING OUT?

Target audience: Commercial, L&P, Publishing, Photo
HP PrintOS was launched in Drupa 2016 and has already benefitted more than 2000 users. Among its 10 applications, PrintBeat, Media Locator, Site Flow, Knowledge and Box are the stars. Learn from Magnus Sahlén, Exakta Print, Sweden, and AdéOnabanjo, FE Burmans, UK, how they are using PrintOS Site Flow and PrintOS Box to maximize benefit. The session will be will be proactive, provocative and FUN, get ready to participate!
Moderator: Adam Goldthorp, PrintOS Category Manager, HP
Speakers:

  • Magnus Sahlén, CEO, Exakta Print
  • Ade Onabanjo, Operations Director, FE Burnmans

PRINT BEYOND GRAPHICS – SECURITY PRINTING AND INDIGO

Target audience: Commercial
Brands and agencies across the world are expressing a growing need to fight counterfeiting and diversions while tracking their products through supply chains & retail. HP-Indigo offers a broad set of solutions to these needs – from special inks to serialization concepts and track & trace solutions. From simple “plug-n-play” features to multi-level security solutions. All of these can be used stand-alone or combined, on a single-pass through the Indigo press. No need to run through multiple offline steps. Whether you and your customers have a need for security solutions today, or you want to learn and be able to offer such solution in the future – this is a session you would not want to miss!
Yuval Golan, Manager, Future Platforms & Technology, Strategy & Business Management, Indigo Division, HP

OPTIMIZE PRODUCTIVITY FOR SHORT RUN POSTER PRODUCTION

Target audience: Commercial
Join this session to have a demonstration on the versatility and high speed of the HP PageWide XL Printer for retail poster production on various materials. For short poster runs, this printer could be a viable alternative to offset printing as it significantly reduces production time.
Rob Stalenburg, HP